Wednesday, March 21, 2018
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Sangobion holds biggest blood health event for new campaign

This year is shaping up to be a big one for anemia-fighting iron
supplement, Sangobion IRON+ (Ferrous gluconate+vitamins & minerals).
After successful years of helping Filipinos overcome iron deficiency
anemia, it recently launched another large-scale campaign featuring
its long-time ambassador, Sarah Geronimo. Held at the SM Mall of Asia
Music Hall, this record-breaking blood health event, back-to-back with
a star-studded concert, was rightfully called “Sulong Dugong Pinoy
Blood Health Event.”

The event was an avenue for Filipinos from all over to have their
blood checked, in line with Sangobion’s goal of transforming the
nation with healthy blood, one person at a time.

Sangobion Sulong Dugong Pinoy is part of Merck Consumer Health’s
(maker of Sangobion) WE100 initiative. This aims to help prepare
society for a new era of people who live to a hundred years. It is
rooted on the belief that living more years should also mean living a
life that is healthy and fulfilling. This is the vision for all
generations. By offering quality products, providing activities, and
holding events such as Sulong Dugong Pinoy, Merck strives to measure
up to the WE100 objective of helping society live 100 years.

In the words of Ming Arroyo-Cunanan, Merck Head of Marketing, “The
goal is to really push for the importance of having healthy,
anemia-free blood. We believe that if every Filipino realizes the
power of having healthy blood, then we will be able to take
significant steps toward the rise of our nation.”

How I was able to have my blood checked and was able to receive a ticket to Sarah G concert:

The MOA Music Hall was jam-packed with attendees of all ages wanting
to get their blood checked. Sangobion conducted blood screenings to
help people determine if they are at risk of anemia and also gave free
consultations. With the support of the Philippine Red Cross, all was
well and properly implemented. Pre-show activities included both
educational and fun games that everyone enjoyed. Hosted by the lovely
Jaimie Fournier, these really got the crowd pumped.

The main event was a visually satisfying concert that filled the hall
with great music. Squeals and shrieks conquered the venue as pop
newcomers The Juans opened the show. Legendary Pinoy rock band The
Dawn took the stage after, performing their hits plus a cover of U2’s
Beautiful Day. Of course, it would not have been a trademark The Dawn
performance without the crowd favorite, “Salamat” as part of their

It was no surprise that headliner Sarah Geronimo slayed her
performance, singing and grooving to her songs in true pop superstar
fashion. The excited audience also cheered at the premiere of the
Sangobion Sulong Dugong Pinoy Video, and the Pop star Princess’ live
rendition of the campaign anthem. (Watch TVC here:

The incredible night ended with a pledge to fight anemia. Sarah
thanked everyone at the event and talked about the campaign and its
impact on her. “Sulong Dugong Pinoy taught me that change really
begins within each of us. Iba po talaga kapag healthy ang blood, mas
marami kang pwedeng magawa at nare-realize mo ang potential mo na
makatulong sa pagsulong nating lahat.”

Leaving the audience inspired and genuinely empowered, the Sangobion
Sulong Dugong Pinoy Blood Health Event has surely sparked a positive
change not only in the blood of each individual, but in the Filipino

For more information on Sangobion #SulongDugongPinoy, go to:

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