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Paymaya: Beyond the Selfie Campaign empowers the millennials

Being a millennial entails a lot of responsibility especially as we’re given the title of being  the hope of our nation by Dr. Jose Rizal. Globally, millennials are the fastest growing market force in the digital economy scene consisting of 35%  of the Philippine population from ages 15-34 (as projected 2015 data from the Philippine Statistics Authority). That is why PayMaya launched its campaign “Millennials Beyond the Selfie”. 

This campaign is all about empowering and inspiring the new young breed of Filipinos, encouraging them to push through with their desires and ambitions, and achieve targets above the norm. It is about time  stereotypes are disproved and myths unmasked regarding the Millennials. Just like in any structure, solid building blocks are essential and these young people are the foundation of our country. Hence, focus should be directed at them in a positive way.


“Millennials are often labeled as entitled, shallow, and self-centered. But we know that this is not true. They have a passionate purpose, they have creative imagination, and most of all, they are not afraid to take action and execute their aspiration no matter how niche or risky it may be in the eyes of others,” said PayMaya Philippines co-COO Benjie S. Fernandez. 

“Towards this end, we are committed to continuing to empower #NowNation with the help of digital innovations, especially in the area of payments and other financial services,” he added


#NowNation Ambassadors

New brand ambassadors from different fields have been handpicked by Paymaya. These individuals redefine their generation.

Paymaya’s new ambassadors The Artsy Mom Ava Te-Zabat,The Online Jill of All Trades Wiji Lacsamana, The Mural Master Jappy Agoncillo, The Expat Community Builder Louis Faure, and the Phenom with a Purpose Alyssa Valdez.


           “Through the ‘Millennials Beyond the Selfie’ campaign, we endeavor to communicate that there’s more to this generation than meets the eye. They have inspiring stories to tell that can motivate others to achieve bigger goals and make a difference. We are proud at PayMaya to give them a leg up as they stand  up to represent the real essence of their generation,” said Sharon Kayanan, Marketing and Brand Head at PayMaya Philippines.

Alyssa Valdez shared, “I am honored to be part of PayMaya’s newest campaign. I may be known for being an athlete but more than that, I am also involved in different business ventures, one being the co-owner of the restaurant ‘Ally’s All Day Breakfast’. This is an investment and preparation for my future. Apart from this, I also teach young individuals who want to develop a passion for volleyball through the Alyssa Valdez Skills Camp.”


Alyssa Valdez made his name in the field of sports specifically Volleyball. She currently coaches aspiring Volleyball players. She is also a co-owner of Ally’s All-Day Breakfast.


Louis Faure is an agribusiness development officer for Gawad-Kalinga Enchanted Farm. He is a community builder who gave up his life in Paris for his present work.


TNC Pro Team  brought pride to the country for finishing 1st place in a global and premier tournament. The team  is the World Electronic Sports Games 2016 Dota 2 champion.

Gael Hilotin visited 81 provinces in the Philippines. She is a solo Backpacker and empowers wanderers by sharing her travel experiences.

Jappy Agoncillo inspires other young artists by his skills. He is a mural master who captures the expression of his generation.

Ava Te-Zabat  proves that a woman can raise a family while being able to nurture her career and passion in the arts.

Wiji Lacsamana  is a perfumer in her shop – Radioactive Mushrooms in the Forest. She is also a thriving artist, and a self-taught illustrator.

A one-day exhibit was opened at the Pineapple Lab art venue to creatively narrate the stories of the new brand ambassadors. These millenials have something in common. They show the world that their generation goes far beyond the labels thrown at them, that they are beyond the selfie and they can achieve remarkable things at a young age.


PayMaya, Empowering the #NowNation

The current generation, Millenials, are tech-savvy and most of do shopping and paying online. However, many are limited by not having credit cards that’s why Paymaya made it possible for us to shop online and avail of movie and music subscriptions among many things. Paymaya is prepaid and as such, makes a great way to manage finances since users can spend only what is in the wallet. Moreover, details of transactions can be tracked in-app or through real-time SMS notifications.

There is also a physical card that can be used at any Bancnet ATMs  nationwide and anywhere VISA and Mastercard are accepted, aside from the virtual card which comes with the mobile app. The said card  can be ordered at www.paymaya.com/shop.

Reloading stations can be found at : SM Business Centers, Robinsons Department Stores, 7-Eleven with CLiQQ kiosks, Ministop with Touchpay kios, Wellcome, Shopwise, 2Go, Smart Padala Centers, Unionbank ATMs, and BDO online banking.

For more information, visit paymaya.com.



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