March 8, 2017 is a significant milestone for Philippine Seven Corporation (PSC), country licensee of leading convenience store chain, 7-Eleven, as they opened their 2,000th convenience store at LV Locsin Building, 6752 Makati Avenue, Legazpi Village, Makati. The new branch is one of the many 7-Eleven convenience stores that Filipinos go to for convenience shopping for snacks, refreshments and other items.
7-Eleven is the largest convenience retailer in the world with over 60,000 stores in 17 countries.
One of the best things about 7-Eleven is that although it is a global brand, they adapts to the Pinoy needs. The varieties of snacks, drinks, meals, and other services are to the local taste and preferences. Plus the convenience of 24 hours a day, 7 days a week, makes it a integral part of every community or business location.
Even for road trips, 7-Eleven stores are found in popular routes making stop-overs for snacks and refreshments and buying basic supplies for the trip very convenient.
In 1984, they opened their first store. With only 500 stores 7 years ago, they were able to expand to 1,000 stores in 2014, and now to 2,000 stores in just over 2 years.
7-Eleven can be seen nationwide. The opened their first store in Visayas in 2012 and Mindanao in 2015. As of 2017, 7-Eleven is at 255 stores in Visayas and 107 stores in Mindanao. “We are glad to be able to bring modern convenience to more Filipinos, and we are thankful to be part of our customers’ daily lives. With this milestone, we look forward to serving our customers better every day,” Jose Victor Paterno, President and CEO of PSC said.
PSC aims to open 412 more stores this 2017.
Last year, PSC also touted the success of its loyalty program, CLiQQ Rewards, its accompanying mobile app, and a platform on Facebook Messenger. To cater to more people, PSC has been rolling out its in-store wifi service, CLiQQ Wifi, to all of its stores. PSC has also started developing its e-commerce initiatives to take advantage of the emerging digital retail market.
JUSTICE LEAGUE CHIBI HEROS POUCH PROMO
As part of their 2,000th store celebration, 7-Eleven launched a new promo where customers can get Justice League Chibi Pouches via CLiQQ Rewards. All they need to do is purchase Php 100 worth of products to get one Chibi e-stamp. Customers can get a pouch where they can choose from several designs including fan favorites such as Batman, Superman, Wonder Woman, and The Justice League when they collect 10 Chibi e-stamps.
Up to 50 customers can also win Justice League Chibi mini figures, and 10 lucky winners of the Chibi E-raffle will be flown to Macau to experience Batman Dark Flight in Studio City Macau.
Added to the theme of Justice League characters, 7-Eleven Gulp cups will also have Superman, Batman, Wonder Woman, Green Lantern, Flash and Harley Quinn designs. Customers can also choose a cup with their favorite superhero design.
Last March 8, 7-Eleven also held a concert with the theme “Tuloy Po Kayo” at the BGC Amphitheatre as a way to thank its customers for all the support they have given. The “Tuloy Po Kayo” theme is a reference to how 7-Eleven aims to be a great kapitbahay whose doors will always be open to people. Moonstar88, Gracenote, Imago, Ransom Collective and Bamboo were some of the artists that performed at the concert.
PRESSCON Q & A