Ian Veneracion was launched by Ginebra San Miguel Inc. (GSMI) as the newest endorser of it’s liquor brand Primera Light Brandy.
The multi-talented actor was welcomed by its president Bernard Marquez, group brand manager Paul Camello, and brand manager Henry Simon to the GSMI family in a grand press launch and contract signing held last Friday, June 10, 2016 at the San Miguel Corporation.
Primera Light Brandy is a unique brandy liqueur masterpiece made from fine imported ingredients and exquisitely blended with Solera Gran Reserva Brandy concentrate from Spain. The breakthrough Premium Smooth Blend process gives Primera Light Brandy that distinctly flavorful aroma, well-balanced character, and exceptional taste for that “Tamang Swabe, Swabeng Tama”.
“After a ‘tamang swabe’ day of shooting or taping, I just want to relax and drink something smooth. So when I’m with friends we usually just open a bottle of Primera Light Brandy,” said Ian, “Primera Light Brandy is smoother than other brands, and I love how it tastes,” he added.
Ian, who starred in a hit primetime teleserye and movie, and won the hearts of many, said that being ‘swabe’ is important on how he deals with his personal life and work.
Primera Light Brandy was recently recognized for its high quality and taste by the Monde Selection International Quality Institute, the distinguished authority of quality in the food and beverages industry worldwide.
Primera Light Brandy is a quality product of Ginebra San Miguel Inc.