Saturday, March 24, 2018
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Sophie Paris Celebrates 13 Years of Happiness

Sophie Paris successfully marks its 13th year in the Philippines by holding a celebration to pay tribute to the successful individuals behind the company’s continuous growth in the country. Titled An Evening with the Stars, the annual awards ceremony will recognize the top performing business centers and leaders of the company whose hard work and commitment have propelled Sophie Paris into becoming one of the most dynamic and fast-growing direct selling and multi-level marketing (MLM) companies in the Philippines.  

According to Sophie Paris founder Bruno Hasson who flew in from Jakarta to grace the momentous event, “This annual event is an opportune time to reflect on the growth of the company and share plans and strategies for the coming year. But beyond the growth figures, this occasion calls for raising a toast to the Filipinos whose hard work has helped bring happiness and achieve the dreams of many families and individuals.”

Hasson eagerly shared that, from its head office in Metro Manila where Sophie Paris Philippines started, the company has expanded and achieved sales growth in Visayas and Mindanao.  “The growth of Sophie Paris is based on motivation — a spirit to break new grounds and create a dynamic world of fashion. Sophie Paris’ corporate culture was created by fostering creativity and innovation and rewarding hard work. Good quality, good design, and launching the latest trend in fashion have been our strengths which give pride and confidence to our customers,” adds Hasson.

These core strengths will likewise be highlighted during the event, which will feature a fashion show to unveil the newest fashion collections from the brand.

The collections which will be unveiled during the event are testament to the principles of product excellence; affordable luxury and the highly effective direct marketing scheme upon which the company was founded on when it was established in 1995.


Hasson, a Frenchman entrepreneur, started the company as a home-based business with merely three tailors crafting beautiful handbags in the attic of his house in Jakarta, Indonesia. He labelled the bags Sophie Martin and sold them through retail companies Metro and Sogo. As sales grew fast, Hasson decided to rent an office building, hire more employees, and implement a system of direct selling, which gave incentives to the sellers of Sophie Martin products. When the financial crisis hit the region in 1998, the company switched to a multi-level marketing (MLM) system, offering consumers an affordable alternative to designer bags while helping those who were laid off from jobs to earn extra income. The products were subsequently marketed by its members and business centers all over Indonesia. A few years later, the brand would find its way to the Philippines, Morocco, and Malaysia.

In 2008, Sophie Martin became the core brand of a larger brand called Sophie Paris, which offers different lines of fashionable products aside from handbags. Sophie Paris began distributing dresses, shoes, jewellery, and other fashion accessories to the international market.


Sophie Paris Philippines was officially inducted as a member of the Direct Selling Association of the Philippines (DSAP) in 2010. Three years later, the brand introduced its slogan called, “Sophie Delivers Happiness,” which aims to represent the core values of the company—passion and fun, teamwork, open-mindedness and eagerness to learn, efficiency, and customer focus. These values have since become the guiding principles of the Sophie Family.

In line with the company’s vision of delivering happiness, Sophie Paris not only strives to distribute a wide range of high quality and fashionable products, it also helps its members, whom 95 percent are women, to get additional income for their families.

“Sophie Paris does even more than offer our customers the latest trends to affordable prices, we also help them reach their dreams. We believe in celebrating, encouraging, and rewarding others for who they are. We can’t wait to deliver Sophie Happiness to you!” says Sophie Paris Philippines Managing Director Daniel KK Hahn.

Today, Sophie Paris is recognized as one of the leading MLM companies in Asia, helping improve people’s lives and making dreams come true. Check out the latest Sophie Paris Philippines collection at

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