One of my favorite Filipino restaurant Gerry’s Grill has opened 2 new branches recently:
- Ground floor, Mega Strip B of SM Megamall in Mandaluyong and
- Aseana along Macapagal Avenue in Pasay City
It’s not your old style Gerry’s but a new look! They have up the ante in terms of Filipino casual dining experience! You feel that it’s like Al-Fresco, bright, feels “sunny” in the comfort of air conditioning.
“We have set a new standard to ensure that we provide customers not only the best Filipino dishes but fast, efficient service and a cozy ambiance. We want diners to have that experience of being in a restaurant where they will feel relaxed, and comfortable,” said Francis Villaluz, Gerry’s Senior Marketing Manager.
“It’s important that guests feast not only with what they eat but with what they see inside the restaurant,” he added. That’s the principle behind the two restaurants’ new looks.
At Gerry’s Megamall, the main wall of the dining area is decked with foliage, which is installed with a fully automated water system to nourish them. “The lighting is calibrated in a way that it has the same effect as sunlight. Nothing could be more refreshing,” explains Villaluz.
Meantime, the 250-seater Aseana branch sports an updated version of Old Manila surrounded by balconies, as well as, huge windows of varying designs. Chairs are a mix and match design which is a first for us “We want guests to feel that they are enjoying their favorite Gerry’s dishes with family and friends in a huge patio,” Gerry’s senior marketing chief said.
“Remember the old joke about a guest wanting to take out “ambiance” so that they can slash the total bill? We’re the same Gerry’s where you can enjoy your favorite comfort food – Kare Kare, Crispy Pata, Grilled Pusit, and many others. We’ve put a premium on ambiance but our prices remain the same. We are very affordable,” explains Villaluz.
My family loves the classic dishes of Gerry’s but good news is that they have also new items in the menu taking on the country’s regional favorites plus a bit of Thai as well!
Gerry’s currently has 71 branches nationwide. In addition, they have two branches in the US and Singapore as well. Soon there will be two in Qatar as well.
Gerry’s Group of Companies has expanded its brand concepts – Gerry’s Plus, Ramen Sora, Sweet Chili, and Kusina ng Gerry’s. Yakitori Binchotan is set to be launched next month in Cebu.