Filipino youth likes to be ‘stylish’, ‘adventurous’, ‘liberating’, and but still ‘tactful’ at the same time. To differentiate from the typical summer getups of hues of summer like floral designs, neon or pastels, BUM takes on a different route: the Black Summer Collection!
After BUM’s successful campaign on “Unleash Your RealiTee”, here comes another unconventional attempt to provide an alternative inspiration for today’s stylish youth in clothing. To showcase, the collection, BUM brought together teen stars in Philippine entertainment industry: Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups.
Black is the concept color adopted by BUM because it reflects and communicates sophistication, glamour, and exclusivity altogether.
This March 2015, BUM’s Black Summer Collection debunks the idea of black as conventional, conservative and serious since it is presented in a youthful manner with a refreshing twist in fashion sensibility.
Black Summer Collection is available in all of BUM’s boutiques and leading department stores nationwide. For more information about BUM’s Black Summer, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.
Also the collection with the teen stars is featured in the March 2015 Setup Issue of Chalk Magazine.