The Surf Sachet Recovery Program is now on its third year. This 2015, Unilever, Smart, and Cebuana Lhuillier have renewed their commitment to champion environmental sustainability. Through their joint efforts to create a process that is easy, convenient, and rewarding, the program involves and educates more consumers about sustainability and waste recycling.
Unilever Philippines Chairman and CEO Rohit Jawa thanked their partners for their continued support in the endeavor to reduce the environmental impact of sachets. This, according to Jawa, is in line with the Unilever Sustainable Living Plan that aims to double their business, while cutting their environmental footprint in half, and in the process, bringing a brighter future to one billion people worldwide.
“We owe the Sachet Recovery program’s success these past two years to the valuable contributions of Smart Communications and Cebuana Lhuillier. This year, their bigger participation will definitely produce greater results for the benefit of the environment and Filipino communities,” Jawa said.
Since 2013, the Sachet Recovery Program has been teaching proper waste segregation and recycling by encouraging millions of Filipinos to collect empty Surf sachets in exchange for free Smart texts at any Cebuana Lhuillier branch nationwide.
The three industry leaders plan to make the Sachet Recovery Program bigger and better than the first two years. For every sachet surrendered in any of the close to 2,000 Cebuana Lhuillier outlets, consumers will receive 10 free texts from Smart. With this increased incentive, more people will be involved in and educated about recycling empty sachets.
“As we enter the third year of this worthy undertaking, Smart is expanding its support for this program. Starting this year, Talk ‘N Text and Sun subscribers will also be able to exchange their Surf sachets for free SMS. This opens the door to engaging millions more of Filipinos in this endeavor,” said Napoleon Nazareno, Smart Communications President and CEO.
Cebuana Lhuillier, on the other hand, will add newly-opened outlets to facilitate the redemption of Surf sachets. “Our growing branch network, which now totals close to 2,000 outlets, will provide a convenient way for millions of consumers nationwide to participate in the Sachet Recovery Program,” said Jean Henri Lhuillier, Cebuana Lhuillier President and CEO.
As of 2014, 12 million Surf sachets were collected to reduce the environmental impact of sachets. These were converted into bricks and were donated to some barangays in Leyte. Most recently, 7000 cement pavers were donated to Mandaluyong Elementary School.