The Memorandum of Understanding (MOU) between SM Prime Holdings and Omni Digital Media Ventures, Inc. was signed on December 4, 2014. This agreement is a prelude to a joint venture for the VOD business BLINK.
Blink, is a video on demand technology that empowers the consumer to watch a variety of content such as movies, TV series, news and other content anytime anywhere using their gadgets such as mobile phones, tablets, computers and smart television sets. The technology allows the consumer access to its film library of various genres and the most sought after TV series bringing the utmost convenience to the customers.
This wonderful partnership brings the two entertainment giants, SM Lifestyle & Entertainment Inc, the largest cinema exhibitor in the country, and Solar Entertainment Corp., the number one cable company, to come together for a memorandum of understanding that will extend to the lifecycle of movies from cinemas to video on demand.
Omni Digital Ventures, Inc., is under the Solar Entertainment Corporation, the leading cable operator in the country with channels like ETC, 2nd Avenue, Jack TV, Solar Sports, Basketball TV, NBA TV and Jack City and major sports events like boxing and bsketball.
SM Lifestyle & Entertainment, Inc. (SMLEI), meanwhile, is the lifestyle and entertainment solutions company of SM Prime Holdings, Inc. also operates the various industry leaders such as SM Cinema, Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Snack Time, e-Plus Tap to Pay, e-Plus Digital, Mall of Asia Arena, and SM Tickets.
SMLEI offers the best in movies, events, leisure and technology. It is dedicated to the brands that would encourage a lifestyle of entertainment, leisure, and enjoyment.
Other companies that have come together to form partnerships with Blink are SM Advantage Card, BDO Rewards and Smart Telecommunications.