How to create a “World Without Strangers”(WWS)? Start it off with a FREE music festival! That’s exactly what Giordano did last July 4th, 2014. With bands like Join the Club, Sponge Cola, Callalily, Taken By Cars, Techy Romantics, Up Dharma Down, Urbandub, and Franco to name a few. People from all walks of life united and rocked out at the Glorietta Activity Center to celebrate Giordano’s campaign, a World Without Strangers.
|Boys Night Out hosted the Music Festival|
Hosted by Slick Rick, Tony Tony, and Sam YG from Boys Night Out, Giordano gave awards to 12 outstanding individuals who contributed to creating that ideal world. The awardees, called World Without Strangers Citizens, range from social workers to artists, from writers to taxi drivers. “We are proud to recognize our first batch of World Without Strangers Citizens. They deserve this recognition because they are doing their share to build a world without strangers, and in doing so have inspired others,” said Bea Lim, Giordano Philippines’ Vice President of Marketing.
Awards were also given to the winners of their T-shirt design contest that supports their credo. Along with this campaign, Giordano stores will showcase the first wave of the WWS collection. Key pieces in the collection are statement tees in solid colors with “World Without Strangers” emblazoned in front. The first phase will feature graphic printed tees in primary colors. The second phase will consist of slogan-printed tees in bright and pastel colors with phrases like “Breaking Barriers”, “Unity Love Respect”, “Just Like You” and “One Song Underneath One Sun”. The winning designs from their T-shirt design contest will be released in Giordano stores by the end of July.
World Without Strangers has always been Giordano’s credo since the brand’s beginnings in Hong Kong. The brand’s classic and timeless quality transcends differences and preferences, making it a brand for everyone, everywhere.
For more information about the WWS Campaign, visit www.facebook.com/GiordanoPhilippines.
For photos of the music festival, check out this link: http://www.mzine.tv/giordano-wws-music-festival