Last March 26, 2014, Yoshinoya re-opened it’s newly renovated branch as the SM Mall of Asia Mall.
Present at the occasion where special guest like the Hon. Antonino G. Calixto, Mayor of Pasay City, dignitaries from the Japanese Embassy and the management of Yoshinoya Century Pacific Incorporated headed by President Timothy James Yang.
|Hon. Antonino G. Calixto giving a speech|
|Blogger friends at the event|
Here are also some Yoshinoya events happening in the Philippines:
Yoshinoya 4th Gyudon Eating Contest
Eat all you can Gyndon in five minutes. Up to the Challenge? The finals is on June 14, 2014 and the grand winner will get a free roundtrip plane ticket to Japan.
Yoshikido Summer Workshop
This is for kids ages 4-10 years old. Classes are from April 22 to 26, and April 29 to May 2. You can register for a fee of Php 800 inclusive of uniform, meals, and certificate of graduation.
I would like to thank Ms.Cha Sy of travelonshoestring.com for the invitation to this event.
Related posts: Yoshinoya Opens New Branch at Ayala Fairview Terraces
Yoshinoya was born in 1899 under the ingenuity of its founder, a Japanese, named Eikichi Matsuda. the story begins at Nihonbashi, a humble fish market in chou-ku, Tokyo, on the outskirts of Edo Castle where Mr. Matsuda created a delicious recipe of beef and rice known as Gyudon (beef bowl). Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda’s restaurant, featured delicious, affordable ans fast meals.
According to Wikipedia, there is a predominant belief that the the origin of the name, and the letter 家 (ya) means “house.” The letter 吉 (yoshi) means “good fortune” and 野 (no) means “field.” The nickname of the restaurant is “yoshigyū” (吉牛), which is an abbreviation of Yoshinoya no gyūdon (吉野家の牛丼, Yoshinoya’s gyūdon.
It was an entirely new concept in Japanese culture, and both the hard-working fisherman and market visitors embraced it. Yoshinoya was an instant hit. In 1923, Japan was hit by the Great Kanto Earthquake and Yoshinoya had to move to Tsukiji with the rest of the fish market and throngs of hungry patrons continued to enjoy Yoshinoya’s original grudon, or Beff Bowl.
In 1946, Mizuho Matsuda, son of Eikichi Matsuda, turned the business into a 24-hour restaurant and rapidly gained wide spread popularity in Japan. In 1958, it became a corporate company operating on a chain store system. Yoshinoya boasts of more than 100 years of tradition. Yoshinoya has grown to be one of the biggest fast-food chains in Japan. To date, there aremore than 1200 outlets around the world, namely Japan, USA, Hongkong, China, Singapore, Malaysia, Taiwan, Indonesia, /Thailand and here in the Philippines.
Century Pacific Group under its retail arm, Yoshinoya Century Pacific, Inc., entered into Franchise Agreement with Yoshinoya International Co., Ltd in 2001 and started its first store operation in December 2001.