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Sir Chief (Richard Yap) is the First Filipino Ambassador of Giordano

Richard Yap, most popularly know as Sir Chief in the hit TV series “Please Be Careful with My Heart “, is the new ambassador of Giordano Philippines. He is Giordano’s first-ever Filipino ambassador.

I was invited at the event to announce the partnership between Sir Chief and Giordano which was held at the Cerchio Restaurant at Tomas Morato this March 5, 2014.

According to Lloyd Lim, Giordano Philippines vice president for business development, “Richard Yap epitomizes Giordano’s brand values. Both are clean, casual, current and appeals to everyone everywhere”.  For that reason, Giordano has chosen him to be their ambassador.

Sir Chief like Giordano clothing line is described as simple yet stylish, relaxed yet sophisticated.

Richard Yap prefers relaxed casual pieces because they suit his lifestyle and he is more relaxed when he knows that he is well-dressed.

Giordano has been one of his favorite clothing brands.  He colected colorful polo shirts in the 90s. He finds Giordano pieces stylish and timeless.

Giordano’s philosophy of “World Without Strangers” transcends its origins as an Asian brand and develops trust and strong relationships with consumers across all borders and cultures.Giordano has over 2,600 stores in over 40 different countries worldwide.  Its apparel caters to everyone regardless of ethnicity, nationality or culture. Furthermore, Giordano pieces incorporate the latest innovations in fabric technology, ensuring superior quality and great value.

Giordano Launches Its Summer 2014 Linen Collection

With the increasing temperature this past few days, we can feel that summer is coming.
To be dressed up in summer in a relaxed elgant way, try Giordano’s latest collection: A Linen Story.

Made with luxurious linen, the collection consists of summer essentials such as long sleeve and short sleeve button downs and cropped pants in 100 percent linen and cotton-linen blends. 

“The lightweight linen cloth is the most luxurious yet underappreciated material. It is definitely the supreme choice for comfort in hot weather with its breathability, durability and cool and absorbent properties. Through this collection, we will be reintroducing the beauty and practicality of linen and making it an essential part of every wardrobe,” said Lloyd Lim, Giordano Philippines vice president for business development.

 3 subcollections 

  • Ethnic Beat, a tribute to colorful and artsy tribal patterns which are translated for modern wear in soft embroidered shirts and jersey crew neck dresses for women. Available in  stores from February 28
  • Nature Burst, illuminating and earthy colors of nature. Characterized by energizing bursts of color in linen short sleeve shirts and cropped pants for men and colorful prints in shirts for women. Available in stores from March 21
  •  Summer Blues,  features badge polo lycra pique muscle shirts in all shades of blue for men and soft rayon three-fourths sleeve for women. Denim dresses and jersey v-neck cardigans also make great transition pieces as temperatures start to shift. Available in stores from April 18.

Giordano has a special offer for selected linen items until March 31, 2014.

For more info about Giordano and the promo, visit their website  or log in to facebook.com/GiordanoPhilippines.

Yours truly, Thess Claudio with Sir Chief (fangirl mode)

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