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KIDZANIA MANILA Hyper-Real Play City Will Empower the Young in 2015

KIDZANIA Manila is opening soon in early 2015 at Ayala Mall, Bonifacio Global Citiy.  KidZania Manila is a first-of-its-kind indoor hyper-real play city.  Its objective is to help children explore their interests, gifts, and talents and learn through fun role-play.

Kidzania, the Land of Kool Kids is a hyper-real edutainment and interactive play city.  It is an interactive kid’s city combining inspiration, fun and learning through realistic role play for children 3-14.

At KidZania, children can independently explore a kid-sized city with over 100-role playing activities in the different establishments found in a real community.  They can role play as firefighters and policemen out to save the world, pilots off to adventures, or teachers educating and taking care of young minds, helping them understand the functions of these people in the real world.

While learning about different careers, children also discover the inner-workings of a city and the concept of earning and managing money.  Each experience is completely hands-on, building kids’ independence, self-esteem, financial literacy, teamwork and other valuable life skills.

KidZania incorporates real-world brands into establishments, partnering with businesses to bring to life a child-proportioned metropolis that pays incredible attention to detail-from paved roads, storefronts, buses and cars – to provide children with an authentic, interactive, immersive, and memorable experience.  By doing so, KidZania uses this play community to inspire kids to aspire and believe that through their creativity, participation, and collaboration, a better community-a better world- is possible.

At the Press Conference

I attended the press conference Bulong Pulungan media forum at Hotel Sofitel in Pasay City where the importance of role-play in a child’s development was discussed.

According to child education expert and professor Maricar Gustilo-de Ocampo, Ph.D. 
“Role-play is really child’s work. They need this opportunity to express themselves by using their feelings and emotions.  A child’s intuition is also very important in their world of play.  They feel the different characters that they want to know about.”

(L-R) Maricar Gustilo-de Ocampo, Ph.D.,  Maricel Pangilinan-Arenas, president and CEO of Play Innovations Inc, Deedee Sytanco, Moderator

She called KidZania “the dramatic play corner of the 21st century,” citing it as one of the best places for kids to experience role-play. “Here, children are given the opportunity to try out, pretend, and create different roles and characters, so that when they become adults, they will have a better idea about what they want to be when they grow up,” she added.

CNN’s Top 10 Best Franchisees for Travelers list was awarded to Kidzania because of its innovative approach to learning. KidZania is one of the most recognized brands and trusted by travelers from all around the world.

“At KidZania Manila, kids can be anything they want to be. KidZania provides a unique role-playing experience for children, encouraging their natural desire to imagine, explore and create, to thrive,” said Maricel Pangilinan-Arenas, president and CEO of Play Innovations Inc., the local franchise owner of KidZania Manila.

More About KidZania

KidZania has 15 locations in 12 countries as well as 13 new sites under development across the globe, including in the Philippines.

KidZania, Inc., headquartered in Mexico, was founded in 1997, opened its first park in 1999, and is privately held. For more information about KidZania, visit www.KidZania.com, follow us at Facebook.com/KidZaniaOfficial, or on Twitter @KidZania.

KidZania is locally franchised by Play Innovations, Inc., a subsidiary of ABS-CBN Corporation, and is set to open at the Bonifacio Global City in 2015.

Me, Thess Claudio, photo ops at the presscon

Credits: Role play photos from the press kit

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