Last February 19, 2014, Giordano Philippines opens its first Giordano Concepts store at the newly-constructed Mega Fashion Hall, the new wing of SM Megamall. It opened with flair with 16 celebrity style icons to grace the occasion.
“Giordano Concepts was created primarily to cater to the sophisticated set who are looking for high-quality items that suit their activities and personality,” said Lloyd Lim, Giordano Philippines’ VP for Business Development. “Giordano Concepts collections are perfect for the dress up casual look our customers love.”
Offering distinctly designed wardrobe basics from Korea, Giordano Concepts offers pieces that are sourced, cut and produced meticulously to meet the satisfaction of those who require good silhouette, fit, fabrication and subtlety in detail.
“Customers were given a preview of these premium wardrobe basics last September in Giordano Shoppesville,” Lim said.
Giordano Concepts opens its flagship store with its Cabin Fever collection which showcases basic pieces that will keep one warm without sacrificing style. Men will find long sleeve shirts in cotton oxford, poplin, cotton twill and cotton denim that range from muted pastel to jewel-toned to rich dark colors. Pullovers in rayon linen and wool polyester acrylic will ramp up one’s comfort and style quotient.
The first few months of the year is the perfect time to build a timeless capsule wardrobe. Giordano offers women short and long sleeved tees in scoop neck and v-neck while oversized pull-over sweaters provide layering options with a touch of feminine flair.
Giordano Concepts is located at the third floor of the New Fashion Hall, SM Megamall.
Celebrities Style Icons
The official opening was graced with celebrity style icons. Here is celebrities list:
The event was hosted by the lovely Ms. Issa Litton. Here are some of the photos and videos of the event.