Home » Events » Giordano Concepts Opens Flagship Store With Celebrity Style Icons Part 3

Giordano Concepts Opens Flagship Store With Celebrity Style Icons Part 3

Continued from Giordano Concepts Opens Flagship Store With Celebrity Style Icons Part 2

Here are some of the videos of the event.

VIDEOS

The Giordano Philippines opening of its flagship Giordano Concepts store was with the class and style of the Victorian era.  Graced by the country’s premier fashion editors, popular fashion bloggers, A-list celebrities and models, people gathered outside to peek what’s happening inside.

The new store characterized by streamlined and well-constructed pieces in a modern Victorian setting, is poised to cater to the young and discerning customers.

Store photos provided by Giordano Philippines
Store photos provided by Giordano Philippines

“The Giordano brand has always been about providing high-quality, classic pieces for everyone. With Giordano Concepts, we take this commitment a step further with casual basics that are characterized by clean, classic lines, perfect for the sophisticated set’s discerning personality and suitable for their daily activities,” said Larry Lim, Giordano Philippines CEO and President.

The VIP night illustrated this commitment as a team of personal shoppers welcomed the guests into the store and helped them create a Giordano Concepts ensemble that best suit their lifestyle. After which a fashion consultant examined their look and discussed with them the best ways to wear and complete the ensemble.  For the celebrities, the fashion editorial team of Preview Magazine assisted and styled them.

For the opening, the store opened with its Cabin Fever collection characterized by an array of plaid and twill shirts in soft flannel fabrics.

Store photos provided by Giordano Philippines

The new flagship store of Giordano Concepts is located at the third floor of the new Mega Fashion Hall, SM Megamall.

For more photos, please check my other post:

Giordano Concepts Opens Flagship Store With Celebrity Style Icons

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