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Coverage of Runway Picks Fashion Show at SM Southmall Featuring Ulysses King

SM Southmall, the premiere shopping destination in South Metro Manila held the 3rd edition of SM Southmall Runway Picks on Saturday, July 7, 2012 featuring top fashion brands local and global brands – SM Department Store, SM Ladies Fashion, GTW, 3 Stars & a Sun, Bench, Blue, Inc., Celine, Charles & Keith, Fox, Gingersnaps, Girbaud, Human, Jag, Just G, Kali, Kashieca, Levi’s, Mags, Mendrez, Michelis, Osh Losh, Parfois, Payless, Peppermint, Periwinkle, Petite Monde, Plains & Prints, Promod, Sabella, Shubizz, Tomato Green & Red, Yves Rocher. The show also featured Rock and Soil, the Earth Tone Collection, the latest in men’s line by Ulysses King and the debut of his first ever, women’s line.

The show captured that distinct South Metro savvy of effortless chic, with looks that were laid back, casual and carefree but with the elegance, flair and fashion-forward elements that will surely turn heads. 

Live music was provided DJ Callum David while guests were treated to entrees from newly opened food tenants – Tous Les Jours, Hollys’ Coffee, Black Canyon Coffee, Breadstory & Krispy Kreme.

Model & DJ Callum David

The show was set in the mall’s Food Street area – a newly opened Al Fresco dining strip, currently with 12 new dining concepts – and is set to launch with at least 30 restaurants by 4th quarter this year.
The highlights of the fashion show were the Ulysses King collection and the SM Ladies Wear Girls Teens’ Wear.  Watch the videos of the fashion show included in this post.

Here is the Magalogue for the event:

Front Cover

Pages 1 & 2

Pages 3 & 4

Page 5 & 6

Back Cover



The Ulysses King Collection and The SM Ladies Fashion Girls Teens’ Wear


Lorenz Calingasan, Regional Operations Manager of SM Southmall being interviewed by TV 5 Juicy
L-R: SM Management: Lorenz Calingasan (Regional Operations Manager),  Tina Adriano (AVP Marketing), Ritchie Gonzales  (AVP Marketing)

L-R: SM Team: Crisa Verana (Mktg. Officer), Cheryl Lopez (Group Mktg. Manager), Ronie Marie Reyes (Mktg. Manager), Angel Alinio (Mktg. Officer), Angelique Carlos (Tenant Relations Officer)

Lorenz Calingasan (SM Regional Operations Manager), DJ Calumn,   Ronie Marie Reyes (SM Mktg. Manager),

Some of the bloggers at the event

About SM Southmall

SM Southmall, the premier mall south of Metro Manila is now the prime destination for fabulous shopping,
recreation and dining experience for the entire family. The renewed SM Southmall was designed by an
Australian firm. Inspired by motion, energy, vitality and SM’s advocacy for the environment, the exciting exterior draws customers in while the interior engages them with a playful and dynamic concept. The plans were redrawn to accommodate an exciting mix of more than 300 standard and upscale tenants on a bigger than 100,000 sq. m. floor area. Being the only mall in South Manila to offer worldclass leisure and entertainment, it is destined to become the center of attraction in its environs. 

For more info and latest updates about the mall, visit their facebook page.

Related Post:
SM Southmall’s July 7 Fashion Show: Latest Fashion Picks + Designs from Ulysses King Featured in Philippine Fashion Week 2012 Holiday Collection

Credits:  Artworks and text based on press release provided by SM.  Photos and Videos are by Teddy Bear Photography.

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