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Catching iButterflies at SM Supermalls

iButterfly – The latest techie craze using Augment Reality is now on at selected SM Supermalls!  Have fun catching iButterflies with your mobile devices and win instant prizes!

Watch this Bogart the Explorer’s adventure video in catching iButterflies:


With the star-studded Lauch Event held at The Block Atrium of SM North EDSA last May 5, 2012, SM Supermalls proudly released the SM iButterfly, an Augmented Reality Application, on your IOS and Android mobile devices at selected SM Supermalls:

  • SM North EDSA
  • SM Mall of Asia
  • SM Megamall
  • SM City Fairview
  • SM Southmall
  • SM City Baguio
  • SM City Davao
  • SM City Cebu

This is a hi-tech and fun way of enjoying promos from SM’s tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and Mc Donald’s, and more stores joining!     

Catching an iButterfly and Winning is easy.


  • Download and install the iButterfly Asia – Philippines application on device using either the Apple App Store or the Android’s Google Play icon at this link:


  • Go to any of the participating SM Supermalls and connect to the Internet using the free SM WiFi or the SM_iButterfly SSID networks.  You may also use your phone’s 3G connection, or  your pocket WiFi to connect to the Internet.
  • Launch the iButterfly application, click on the Catch icon, and start catching iButterflies. 
  • For more detailed instructions, go to 


  • The iButterflies you caught turn into instant prizes. Read and follow the instructions of the prize caught  and claim it at the corresponding participating mall stores.  For the updated list of iButterfly prizes, please see

For more detailed information and mechanics, you can visit the dedicated iButterfly website at:  Promo is May 5 to June 30, 2012 from 10:00am to 9:00pm.

While in the SM Supermalls, don’t forget to pass by SM Cyberzone for your computing, mobile, and tech gadgets needs.

Good luck and enjoy catching these butterflies and win prizes!  

Here are some of the photos and videos of the launch.

The charming host, Raymond Gutierrez, explaining iButterfly

Fellow bloggers enjoying catching iButterflies

A kid enjoying catching and showing off his collection of iButterfiles

Magalona family enjoying at the event

Arkin Magalona won a LCD TV for catching the 7 types of iButterfiles including the rare LCD TV prize ibutterfly

Stars that gazed the event lauch
Stars that gazed the event lauch

Clara Magalona won a laptop from one of the event games

Text twist game: What is the longest word you can form from the letters of Butterfly?

My very own FUN experience with iButterfly

I caught a BDO iButterfly prize

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